From Overwhelmed to Efficient: How to Create 70% More Content

350.000 tweets were posted per minute.

I was overwhelmed by writing content online.

Everybody was posting non-stop, 24/7 (tweets, images, videos, threads, courses)

Fear Of Missing Out made me freeze while watching others get what they wanted.

I felt everything was moving too fast — there was so much noise.

I couldn’t focus on finding the answer to my question: how?

Did you know there is a pretty easy way to create 70% more content working the same amount of time?

Would you be interested in that?

It’s a classic move the big players in the game are doing all the time:

• Dan Koe

• Justin Welsh

• Nicolas Cole

However, not many people talk about this strategy.

You first need to zoom out and see the full picture…

The 3 pillars of content

1) The short-form content

• TikTok

• Tweets

• Reels

• IG posts

• Stories

It’s created for quick entertainment with the audience.

This is mainly used to test new content ideas and grow the number of followers.

2) The medium-form content

• Threads

• Carousels

• LinkedIn posts

The length is bigger.

It gives you the opportunity to show a little bit of your knowledge on one topic.

This makes the consumers spend more time on your content.

It creates a deeper connection and helps you grow the audience.

3) The long-form content

• newsletters

• articles

• podcasts

• YouTube videos

It gives you so much space you can talk about anything you want in full detail.

This can go deeper, and deeper into the subject.

Your complex ideas make the audience see you as an authority.

You are the “go-to” guy for that topic.

You build authority in the field.

The false perception

Many non-creators and beginners have a false perception of how social media works…

All of my friends tell me, “Just post a lot of tiktoks and wait for one to go viral” — no wonder why they are not succeeding

People started to adapt to social media.

They now want to see your authenticity before creating a deeper connection (buying from you).

A meme account can generate good revenue, but it’s hard for it to have authority. People engage with it but are less likely to buy.

Remember this: humans are emotional, not logical beings.

Let’s say you want to start an online business and look for a coach.

Would you go to the random guy from the YouTube ad or to a well-known figure in the field

Why?

It’s about the emotional connection.

The big players in the game know this.

They focus on long-form content to build their authority.

After that, they break it down into medium-form and short-form content.

The big players work on only one thing. With a couple of edits, they complete everything else.

It’s 3x faster and more efficient than the basic approach.

If you focus all your attention on creating long-form content, you will get 70% more in the same amount of time as before.

This will make your content:

• Authentic

• 10x more qualitative

• Stand out among the noise

You will become the “go-to” person for that topic.

Step by step

Next time you want to create content, follow this.

The 4 steps strategy for leveraging your time:

1. Focus on creating one valuable newsletter per week

2. Summary it into 1-2 threads

3. Convert the interesting ideas into tweets

4. Schedule the content throughout the week

You don’t have to rely on inspiration when you need short or medium-form content.

You get all the ideas from your well-written newsletter.

But when the inspiration comes, don’t hesitate to use it.

Now that everything depends on your long-form content, your subconscious mind will make you focus extremely well on getting it done.

It’s a superpower. Try it, or you are missing out.

That’s it for today.

Enjoy the rest of your week.

— Luca